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BC Hydro

Concept, Art Direction

Agency: Rethink

Home Renovation

The home renovation initiative offers rebates to customers who install energy-efficient upgrades into their home. To promote it, we gave all our ad space an energy efficient upgrade - from insulated TSA builds to banner ads of various dimensions. 

BC Hydro - Insulation TSA build

Above: YouTube pre-roll

Below left + bottom: Digital banners

Middle: Print TSA

Right: Pinterest

BC Hydro -  Digital banner 300x600
BC Hydro - Print TSA
BC Hydro -  Pinterest
BC Hydro -  Digital banner 728x90
BC Hydro -  Insulated TSA build
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