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Holiday brand campaign
As part of our new brand platform to promote London Drugs as a destination for all manner of things (not just drugs!), I art directed a full OOH suite, from a huge mural platform poster to transit ads and billboards.
A separate campaign under the same new brand umbrella, we worked with Giant Ant to create these animated TV spots. Having only just established our photographic brand work, it was important to create a strong sense of continuity - hence we worked to develop an animation style that complimented the well structured brand campaign - with clean compositions, a limited colour palette, the right pace, and the same transitioning logo-box system.
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