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Concept, Art Direction, Illustration

Agency: PS&Co

Anyone can be a hero.


With a rise in gang and gun crime in Greater Vancouver, we set out to flip the script on criminals and celebrate the real heroes of crime stories; the anonymous tipsters who help bring criminals to justice.


Our campaign was positioned as a film launch, inspired by film noir and Saul Bass' iconic graphic style, and saturated the same media as you might expect from a movie release with billboards, posters, a press release and a film trailer, which ran online and in cinemas.

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