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ICBC x BC Lions

Concept, Art Direction

Agency: PS&Co

Big fans of getting home safe.


ICBC are, of course, big fans of BC Lions. But they’re even bigger fans of people getting home safe.

We created eye-catchingly corny posters, in-game activations, foam finger giveaways and more to ensure that everyone in the stadium at BC Lions games are prepared with a plan to get home safe.

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