The Godstone Brewers
Concept, Branding, Design, Illustration.
Having a mother who co-owns a small brewery has it's perks. As well as enjoying plenty of beer, I've enjoyed giving the brand a complete overhaul, from developing their strategic identity to designing and creating their logo, bottle labels, pump clips, website, and event collateral.
A simple, honest brand essence.
Two brewers brewing beer in a barn. Without national ambitions, they enjoy sharing stories with their community.
Fun, distinctive bottle labels that stand out on-shelf
For every new beer they produce, comes a new story that has inspired it. From a real-life pirate who was shot and died in the first pub that took on their beer, to a 'guard' dog who lives on the farm that they brew at, I've structured each label as though it were a segment in a graphic novel, with quirky, character-led illustrations and humorous copy (mostly courtesy of Jack Tanner).
A logo as a means of identification
No, there isn't a single flashy, clever logo, but in fact a suite of logos. As a collective, they're authentic, recognizable and encapsulate the friendly, face-to-face nature of the brand. My strategy was to weave a sense of storytelling into every aspect of the brand, and the logo is no exception, adapted to build narrative with every brew (and hopefully gather a few smiles too).
A website that continues the narrative.
Built as though it were a comic strip itself, the website is story and illustration heavy, stripped back to give provenance to news updates and the online store.
A growing map.
Though their ambitions are mostly local, The Godstone Brewers are growing. This map helps to illustrate the inspiration for each brew. It's used as backdrop for their event stand, and is being printed large for the new brewpub.
A national campaign?
Just for fun - I imagined what a national campaign might look like, should they scale up. My focus was to combine their storytelling values with a typical Godstone Brewers drinking experience, and thus the umbrella idea:
Keep the stories flowing
Note: Design uses old bottle/logo visuals and requires imagination. Copy by Jack Tanner.