Concept, Art Direction, Brand positioning.
Bursts of Happiness
Like the rest of the cleaning category, Bloo were focussed on germ-kill messaging. We took the brand away from the expected (because of course a toilet cleaner cleans toilets) and gave them the personality to connect with their audience on some sort of an emotional level.
First as a press campaign, the client had the opportunity to sponsor The Paul O'Grady Show (a popular UK talk show).
The success of the new positioning lead to a new brief to launch a ‘revolutionary’ new product (client’s words) and get the FoamAroma name out. And that’s exactly what they got. Be sure to have have your sound on for this.