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British Heart Foundation

Concept, Art Direction, Design. 

Personal project (copywriter: Jack Tanner)

The London Underground. It runs like arteries under a bustling city. A bustling city full of busy people who give little thought to their heart health.

 

A commute isn't often enjoyable, but for Londoners, it signifies a high state of tension. Train disruptions are hot topic, crowds create agitation, and delays are bound to get their (healthy or otherwise) blood boiling. 

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Whether merely suggesting 'delays' or actually causing them, we can channel these rife emotions and interrupt commuters with an experience that carries a memorable analogy:

 

When blood can’t make its journey, neither will you.

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