Brand Design, Illustration, Art Direction
Sell your car the zen way.
Autozen takes all the hassle out of selling your car. After writing a tagline to establish a level of ownability to their offering ("Sell your car the zen way") we heavily refined their visual brand and developed a flexible design system dubbed "Zen language".
This was comprised of a series of illustrations and guidelines designed to elevate the sense of calm and simplicity across all touchpoints, whilst also helping Autozen to stand out in the category and ensure easy continuation of the system application by their in-house team.