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Casumo
Art Direction
Agency: Kitty
The campaign was already in progress when I joined Kitty, but I partook in the final two episodes of this campaign that searched out the more absurd forms of play in the United Kingdom.
Here look, a campaign film that I storyboarded to explain everything:
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Casumo challenge Paul Foot to host the 6th Play Absurd instalment
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Casumo challenge Paul Foot to host the 6th Play Absurd instalment
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Casumo sent comedian Paul Foot to eat pies in Wigan (1/4)
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Paul begins his training for the Play Absurd pie eating challenge (2/4)
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Paul Foot's challenge takes him to a Wigan pie kitchen (3/4)
Casumo invite Steph and Dom to host the 7th Play Absurd challenge
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Casumo invite Steph and Dom to host the 7th Play Absurd challenge
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Casumo introduce Steph and Dom to their Absurd challenge (1/4)
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Steph and Dom get down to the nitty-gritty of their Absurd challenge (2/4)
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Steph and Dom try husband dragging for Casumo (3/4)
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