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BC Hydro
Concept, Art Direction
Agency: Rethink
Home Renovation
The home renovation initiative offers rebates to customers who install energy-efficient upgrades into their home. To promote it, we gave all our ad space an energy efficient upgrade - from insulated TSA builds to banner ads of various dimensions.
Above: YouTube pre-roll
Below left + bottom: Digital banners
Middle: Print TSA
Right: Pinterest
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Winter Conservation
With winter comes higher energy bills, but it doesn't have to be all doom and gloom. Spokesperson Dave is back to give the public some top energy-saving tips.
