HSBC

Concept, Art Direction, Design.

Personal project

When I first arrived in Vancouver I was struck by the homeless population. Whilst setting up my bank account, I had an idea.

Given that the homeless crisis in Vancouver comes down to money, wouldn't it be an opportunity for a bank to step in and help?

With a temporary tweak to their iconic logo and HSBC mnemonic (who really knows what HSBC stands for anyway...) they could launch a campaign that lives up to their brand values and helps both society and their own image.

​“The HSBC brand is recognised worldwide. Our latest advertising illustrates our role in helping people, businesses and communities to thrive.”

 

www.hsbc.com/who-we-are/our-brand

THANKS FOR LOOKING!

Contact me?

Creative services for small businesses in shift. Take a look >>