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Concept, Art Direction. 

Agency: VCCP

I worked on many retail campaigns for O2 (telecoms). Here are a few of the highlights, including:



A campaign to make people aware of O2’s free screen replacement program, which we translated into a retail environment with lenticulars, 3D perspective builds and digital screens to cause disruption on the high street.



A campaign that proved O2’s sponsorship (and commitment) to England Rugby during the World Cup. We convinced them that they should practise what they preach and ‘wear’ the rose on all 450 of their stores in the UK, as well as a huge projection on the renowned O2 arena for travelling fans.

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